The following items make up which communication tool used to generate media coverage: fact sheet about the organization or event, biographic sketch of the major people involved, a straight news story, news-column material, a news feature, a brochure, photographs, and audio and video segments.
A) sales promotion
B) video news release (VNR)
C) news conference
D) media kit
E) free giveaways
Correct Answer:
Verified
Q1: A good message strategy emerges from _.
A)
Q2: Advertising is _.
A) a form of persuasive
Q4: What question do strategic communicators have to
Q5: Based on research into the Picture Superiority
Q6: The Creative Brief _.
A) describes the rules,
Q7: Which of the following components is considered
Q8: What problem does Harley-Davidson solve in the
Q9: Why is earned media more difficult to
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