Using the direct denial method for handling resistance is risky because it may be perceived as being too aggressive and may anger the buyer.

Question

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The direct denial method involves directly countering the buyer's objection or resistance, which can sometimes come across as confrontational and may cause the buyer to become defensive or angry. This approach can be effective in certain situations, but it should be used with caution and only in situations where the salesperson has a strong relationship with the buyer and the objection is clearly unfounded or incorrect.

Using the Direct Denial Method for Handling Resistance Is Risky