Cognitive load (also called cognitive busyness)
A) makes stereotype activation more likely, but has no effect on stereotype application.
B) has no effect on stereotype activation, but makes stereotype application more likely.
C) makes stereotype activation less likely, but makes stereotype application more likely.
D) has no effect on either stereotype activation or application.

Question

Quizplus · Accepted Answer

Cognitive load refers to the amount of mental effort required to process information. According to research, when individuals are under cognitive load, they are less likely to activate stereotypes because this requires additional mental effort. However, once a stereotype has been activated, cognitive load can increase the likelihood of applying that stereotype because it reduces the amount of mental resources available to consciously control biases. Therefore, cognitive load makes stereotype activation less likely but makes stereotype application more likely.

Cognitive Load (Also Called Cognitive Busyness)