A(n) ___________ definition indicates what observable attributes of the construct will be measured and the process that will be used to attach numbers to those attributes.
A) constitutive
B) constitutional
C) constructional
D) operational
Correct Answer:
Verified
Q63: Constructs are
A) names of unknown variables
B) abstract
Q64: Examples of constructs of interest to marketers
Q65: The first step in the measurement process
Q66: A _ definition defines a construct by
Q67: The measurement process consists of the following
Q69: Eliminating item statements which fail to pass
Q70: Measures used in marketing research fall into
Q71: In terms of measurement type, measuring coupon
Q72: In terms of measurement type, measuring a
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