Examples of constructs of interest to marketers include all of the following except
A) brand loyalty
B) customer satisfaction
C) purchase behavior
D) channel conflict
Correct Answer:
Verified
Q59: Rank order scales yield ordinal data.
Q60: Comparative rating scales yield interval or quasi-interval
Q61: Semantic differential scales yield interval data.
Q62: Staple scales yield ratio data.
Q63: Constructs are
A) names of unknown variables
B) abstract
Q65: The first step in the measurement process
Q66: A _ definition defines a construct by
Q67: The measurement process consists of the following
Q68: A(n) _ definition indicates what observable attributes
Q69: Eliminating item statements which fail to pass
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