It is through _____ that people save time and mental energy by using mental "shortcuts."
A) influence
B) persuasion
C) the peripheral route
D) the central route

Question

Quizplus · Accepted Answer

The peripheral route in persuasion is relying on cues such as attractiveness, credibility, or emotions to make a decision quickly without engaging in deep cognitive processing. It can be seen as mental shortcuts that allow people to save time and mental energy.

It Is Through _____ That People Save Time and Mental