The reason why Poland Springs' target of runners is NOT behavioral segmentation is because
A) runners don't get thirsty
B) behavioral targets are not based on segmentation
C) runners do not necessarily use water as part of the task of running
D) runners are a demographic group
E) Poland Springs should not target runners

Question

Quizplus · Accepted Answer

Behavioral segmentation is based on the actions, behaviors, and habits of consumers. While runners may be a demographic group, not all runners necessarily use water as part of their running routines or behave in a similar way when it comes to consuming water. Therefore, targeting runners as a group would not be considered behavioral segmentation. Choice A and B are incorrect as they are not true statements. Choice D is incorrect as it refers to demographic segmentation rather than behavioral segmentation. Choice E is also incorrect as it does not address why targeting runners is not behavioral segmentation.

The Reason Why Poland Springs' Target of Runners Is NOT