Why should marketers avoid targeting markets before segmenting them?
A) because segmentation is better than targeting to achieve objectives
B) to ensure consideration of all potential targets
C) marketers should never use targeting to identify customers
D) targets are more lucrative than segments
E) targeting always identifies the best prospects

Question

Quizplus · Accepted Answer

Marketers should avoid targeting markets before segmenting them to ensure consideration of all potential targets. Segmenting the market involves breaking down a larger market into smaller groups of consumers with similar needs, characteristics or behaviors. Once the market is segmented, then marketers can choose which segments to target with specific marketing messages and strategies. Failure to segment the market can lead to targeting the wrong group of consumers, wasting marketing resources and missing out on potential profitable segments.

Why Should Marketers Avoid Targeting Markets Before Segmenting Them