Al Reis and Jack Trout said that there is a __________inside every consumer's head for each and every product and service.
A) view
B) hill
C) ladder
D) stairway

Question

Quizplus · Accepted Answer

Al Reis and Jack Trout's theory is that there is a ladder inside every consumer's head for each and every product and service. This ladder represents the customer's perception of the brands or products available in the market. The brands that are on the top rungs of the ladder are considered the best or most desirable, while the ones on the lower rungs are seen as inferior.

Al Reis and Jack Trout Said That There Is a __________Inside