________ involves deciding on the number of different segments to serve and the best action plans to reach the identified segments.
A) Segmentation
B) Positioning
C) Targeting
D) Marketing

Question

Quizplus · Accepted Answer

Targeting involves deciding on the number of different segments to serve and the best action plans to reach the identified segments. Segmentation is the process of dividing the market into smaller groups of customers with similar needs or characteristics. Positioning is the process of creating a unique image and identity for a product or brand in the minds of the target customers. Marketing encompasses all activities related to promoting and selling products or services, including market research, advertising, and sales.

________ Involves Deciding on the Number of Different Segments to Serve