One of your sales representatives has begun using social networks to aggressively promote a new product line. The best response would likely be to
A) encourage him to continue.
B) enact a policy forbidding employees from using social networks on company time.
C) discourage him from using blatant "salespeak" since it is likely to alienate the audience.
D) do nothing.

Question

Quizplus · Accepted Answer

While it's great that the sales representative is exploring new ways to promote the product line, using social media to push sales can often be seen as spammy and off-putting. It's important to encourage him to continue using social media, but to also remind him to use it in a way that is in line with the company's values and doesn't alienate the audience. This can be done by providing guidelines on what kind of content is appropriate and what kind of content is not.

One of Your Sales Representatives Has Begun Using Social Networks