Laureano has a strong preference for Honda over all other car brands. When it came time to buy a new car, there was a promotion on Nissans and Laureano elected to buy one, even though he likes Hondas better. According to the research described in the textbook, why would this scenario increase dissonance in the wake of Laureano's attitude-inconsistent behavior?
A) The behavior was based on introspection.
B) There was sufficient justification for the behavior.
C) The behavior has long-term negative consequences.
D) The behavior was freely chosen.

Question

Quizplus · Accepted Answer

The behavior was freely chosen, meaning Laureano had a choice between buying a Honda or a Nissan and he chose to buy the Nissan. This creates dissonance because his behavior is inconsistent with his strong preference for Honda, and he cannot attribute the behavior to external factors or lack of choice.

Laureano Has a Strong Preference for Honda Over All Other