The Term "Concentration" When Used in the Context of Advertising

The term "concentration" when used in the context of advertising means that the advertiser will ________.

A) run heavy advertising day and night for a short period of time
B) spend all of the advertising dollars in a single period
C) run all the ads for the product within a specific period of time
D) spend all of the advertising dollars across a specific time period
E) not spend all of the advertising dollars in a single period