A good ad normally focuses on one or two ________.
A) important environmental factors
B) subliminal messages
C) core selling propositions
D) easily identifiable celebrities
E) consumer interest items
Correct Answer:
Verified
Q12: Television is the most powerful advertising medium.TV
Q13: The higher the _ associated with a
Q14: Of the elements of a print advertisement,the
Q15: In designing and evaluating an ad campaign,it
Q16: _ is finding the most cost-effective media
Q18: In developing an advertising program,marketing managers can
Q19: One of the advantages of television is
Q20: In deciding on an ad budget,marketers must
Q21: The term "concentration" when used in the
Q22: One of the advantages of direct mail
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