When Vlasic created a cucumber 10 times larger than the traditional pickle cucumber (e.g.,Hamburger Stackers),it used ________ as a means of modifying its product so additional customers might be attracted to the brand.
A) quality improvement
B) feature improvement
C) style improvement
D) packaging improvement
E) idea improvement

Question

Quizplus · Accepted Answer

Feature improvement refers to enhancing or adding new features to a product to attract more customers, which is what Vlasic did by creating a larger cucumber.

When Vlasic Created a Cucumber 10 Times Larger Than the Traditional