In a positioning statement,the case for the product rests on its ________.
A) product category
B) points-of-difference
C) target consumer
D) consumer need
E) brand

Question

Quizplus · Accepted Answer

The positioning statement should highlight the unique attributes of the product (points-of-difference) that differentiate it from competitors and appeal to the target consumer's needs. While the product category, target consumer, consumer need, and brand are all important elements to consider in developing a positioning statement, the case for the product ultimately depends on its unique selling proposition.

In a Positioning Statement,the Case for the Product Rests on Its