If a consumer group is designated based on their "balance of disposition," the ________ group can be described as one that is made up of nonusers who are as attracted to a competing brand as they are to their current brands.
A) strongly unavailable
B) weakly unavailable
C) ambivalent
D) available
E) desirable

Question

Quizplus · Accepted Answer

An ambivalent group is one that has mixed feelings or is uncertain about their current brand and is also attracted to a competing brand. The other options do not accurately describe a group based on the "balance of disposition."

If a Consumer Group Is Designated Based on Their "Balance