According to the VALS segmentation system, ________ are considered to be elderly, passive people who are concerned about change and are loyal to their favorite brands.
A) believers
B) strivers
C) makers
D) survivors
E) experiencers

Question

Quizplus · Accepted Answer

Survivors, according to VALS, are elderly, passive individuals who resist change and remain loyal to their favorite brands.

According to the VALS Segmentation System, ________ Are Considered to Be