From a branding perspective,"green marketing" programs have not been entirely successful.________ must be overcome for "green marketing" programs to be more successful.
A) Perceived inferior quality and lack of credibility
B) High cost
C) Poor promotions
D) Resistance by the youth segment in the marketplace
E) Lack of support by governmental agencies and concerns

Question

Quizplus · Accepted Answer

The main challenge for "green marketing" programs is the perception of inferior quality and lack of credibility. Consumers often associate environmentally friendly products with lesser quality and doubt the authenticity of the green claims. This skepticism hinders the success of green marketing efforts, and companies need to address this issue by increasing transparency and providing credible evidence to support their claims.

From a Branding Perspective,"green Marketing" Programs Have Not Been Entirely