Marketers are particularly interested in the consumption of ________,as developing brand loyalty in this age group is likely to lead to the highest consumer lifetime value.
A) infants
B) young children
C) teens
D) parents
E) retirees

Question

Quizplus · Accepted Answer

Teens are the age group that marketers are particularly interested in as developing brand loyalty in this group is likely to lead to the highest consumer lifetime value. Teenagers have more purchasing power than younger children and are also more likely to stick with brands they have grown accustomed to as they age into adults.

Marketers Are Particularly Interested in the Consumption of ________,As Developing