Which of the following is a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services?
A) product life cycle (PLC)
B) household core values (HCV)
C) household elasticity segmentation
D) household demand segmentation
E) household life cycle (HLC)

Question

Quizplus · Accepted Answer

Household life cycle (HLC) is a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services. HLC segmentation recognizes that as households progress through different stages, their needs and purchasing behavior change, creating opportunities for marketers to target them with relevant products and messaging. Other options such as product life cycle (PLC) and household demand segmentation are not specific to household segmentation. Household core values (HCV) is a type of psychographic segmentation that focuses on identifying the core values that drive consumer behavior, rather than changes in household composition or income. Household elasticity segmentation is not a recognized segmentation technique.

Which of the Following Is a Segmentation Technique That Acknowledges