A consumer who is hired by another to provide input into a purchase decision is called a(n) _____.
A) opinion leader
B) product adopter
C) market maven
D) surrogate consumer
E) buzz marketer

Question

Quizplus · Accepted Answer

A surrogate consumer is someone hired by another consumer to provide input into a purchase decision. Opinion leaders are influential individuals in a social group who may not be hired for this purpose. Product adopters are consumers who are early to adopt new products. Market mavens are individuals with a lot of product knowledge who enjoy sharing information. Buzz marketers are individuals who generate excitement and word-of-mouth about a product.

A Consumer Who Is Hired by Another to Provide Input