_____ includes marketing efforts that focus on generating excitement that is spread from consumer to consumer.
A) Buzz marketing
B) Surrogate marketing
C) Social marketing
D) Interactive marketing
E) Connected marketing

Question

Quizplus · Accepted Answer

The marketing efforts that focus on generating excitement that is spread from consumer to consumer is known as buzz marketing. It relies on word-of-mouth recommendations or other forms of viral communication to spread information about a product or brand.

_____ Includes Marketing Efforts That Focus on Generating Excitement That