Which type of WOM occurs when marketers attempt to launch or accelerate WOM in existing customer circles, or when they develop entirely new forums for WOM?
A) primary
B) secondary
C) organic
D) scripted
E) amplified

Question

Quizplus · Accepted Answer

Amplified WOM is a type of WOM where marketers attempt to launch or accelerate WOM in existing customer circles or when they develop entirely new forums for WOM. This can include tactics such as influencer marketing, social media campaigns, and targeted advertising to encourage people to share positive experiences with the brand.

Which Type of WOM Occurs When Marketers Attempt to Launch