Match
-An idea generation technique that uses a form of reverse creative thought or finding the worst possible way to sell the brand.
A) Word List
B) Brainstorming
C) Exaggerations, Interruptions, and Rejections
D) Inherent Drama
E) Charades
F) Mindmapping
G) Laddering
H) Creative Team
I) Starbursting
J) 180-Degree Brainstorming

Question

Quizplus · Accepted Answer

180-Degree Brainstorming involves finding the worst possible way to sell the brand, which is similar to using reverse creative thought as mentioned in the question. Therefore, J is the best choice.

Match -An Idea Generation Technique That Uses a Form of Reverse