Choose the best advice to craft an effective direct-mail sales letter.
A) Use slightly illegal sales tactics to get the desired sale.
B) Develop and present a strong rational selling point early in the body of the letter. Later, add emotional appeals, using each appeal only once.
C) Present information completely, using a personalized tone.
D) Design your message for a general audience.
Correct Answer:
Verified
Q10: In the body of a persuasive request,
Q11: Most persuasive requests should be organized
A)directly.
B)chronologically.
C)quickly.
D)indirectly.
Q14: When using the indirect strategy in a
Q15: Mikhail's claim has been denied once. Now,
Q25: Which of the following situations would most
Q28: You must write a sales message to
Q30: You want to propose a workplace change
Q31: You can effectively build interest in a
Q35: Which statement about today's organizations and their
Q40: Rational appeals focus on making or saving
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents