The measure of time users spend engaged with a particular online ad is:
A) length of engagement
B) click-through
C) dwell time
D) dwell rate

Question

Quizplus · Accepted Answer

Dwell time refers to the amount of time users spend engaging with a particular online ad. Length of engagement and dwell rate are not commonly used terms in the context of measuring ad engagement, while click-through refers only to the act of clicking on an ad, not the time spent engaging with it.

The Measure of Time Users Spend Engaged with a Particular