Which uses a computer joystick to test emotional reactions to an ad?
A) a warmth monitor
B) cognitive neuroscience
C) copytesting
D) ad tracking research
Correct Answer:
Verified
Q31: If a client wants to know why
Q44: Cognitive neuroscience cannot measure:
A)physiological reactions to an
Q54: Biometric measures evaluate:
A)data about a person's heartbeat,
Q58: Cognitive neuroscience measures:
A)impulse buying.
B)brain electricity.
C)dilation of a
Q59: Of the following methods of evaluating advertising,
Q102: The proportion of ad impressions resulting from
Q108: Which measures physiological reactions to advertisements and
Q109: Which of the following is not a
Q110: In terms of copytesting, all of the
Q111: The measure of time users spend engaged
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