In terms of the sales presentation, the ________ approach is often used by telemarketers, retail sales clerks, and new field salespeople.
A) mission-sharing
B) need-satisfaction
C) problem-solution
D) stimulus-response

Question

Quizplus · Accepted Answer

The stimulus-response approach is often used by telemarketers, retail sales clerks, and new field salespeople because it involves using a set script or sequence of questions to elicit predictable responses from customers.

In Terms of the Sales Presentation, the ________ Approach Is