In terms of generating leads for personal selling, the worst method is:
A)networking.
B)directories.
C)database-generated leads.
D)cold calls.

Question

Quizplus · Accepted Answer

Cold calls are generally considered the worst method for generating leads in personal selling because they involve contacting potential customers without any prior relationship or expressed interest, leading to low conversion rates and potential negative perceptions of the brand.

In Terms of Generating Leads for Personal Selling, the Worst