The two primary metrics of CRM are:
A) data-driven communications and data-driven marketing programs
B) lifetime value and customer cluster analysis
C) data mining and data coding
D) lifetime value of customers and share of customer

Question

Quizplus · Accepted Answer

The two primary metrics of CRM are lifetime value of customers and share of customer. Lifetime value measures the total amount of revenue or profit a customer will generate over the duration of their relationship with a company, while share of customer measures the percentage of a customer's spending within a particular category that is captured by a company. Both of these metrics are valuable in assessing the profitability and success of a company's CRM strategy.

The Two Primary Metrics of CRM Are