For a market segment to be viable, it should meet each of the following tests, except:
A) the members of the market segment should be ambiguous
B) the market segment must be large enough to be financially viable to market with a separate marketing campaign
C) the market segment must differ from the population as a whole
D) the market segment must be reachable through some type of media or marketing communications

Question

Quizplus · Accepted Answer

The members of a viable market segment should not be ambiguous, as this would make it difficult to effectively target them with marketing efforts. The other three tests listed are important for a market segment to be viable.

For a Market Segment to Be Viable, It Should Meet