In examining the IMC planning context, the following customers are analyzed, except:
A) current customers
B) potential new customers
C) foreign customers
D) competitors' customers

Question

Quizplus · Accepted Answer

The IMC planning context typically includes the analysis of current customers, potential new customers, and competitors' customers. However, foreign customers are not always relevant in every IMC planning context, especially if the company only operates domestically. Therefore, the correct answer is C.

In Examining the IMC Planning Context, the Following Customers Are