When people identify with an organization, they define themselves in terms of being a member and see their destiny as being connected to it.

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When people identify with an organization, they feel a sense of belonging and perceive their personal identity as being intertwined with the organization's identity. They may even view their future success or failure as dependent on the organization's success or failure. This is a common phenomenon seen in many groups and organizations, from sports teams to businesses to political parties.

When People Identify with an Organization, They Define Themselves in Terms