Matching
Match the descriptions of consumers with the appropriate classification based on the diffusion of innovation model. Options will be used only once.
Premises:
Characterized by skepticism
Tend to be single, older, and traditional
Emphasizes that people and their environment interact continuously, each influencing the other
Belief that one can make a behavior change.
Opinion leaders are frequently found in this group
Proposes that before adopting a new health behavior an individual considers his vulnerability to the problem, the seriousness of the problem, and the effectiveness of the new behavior for reducing the risk or preventing the problem
Focuses on the process by which an idea or behavior spreads throughout a population
A determination to act in a certain way.
Knowledge and awareness we have of our environment and the judgments we make related to it.
Assumes that new behavior change involves a series of different steps through which people must move
Cautious in adopting a new idea
Response of an individual to his or her environment.
Adopt innovations readily and tend to be financially privileged
Considers an individual’s intention to change behavior to be determined by both personal attitudes and subjective norms
Perceived social pressure to perform or not perform a behavior.
Positive or negative evaluation of performing a behavior.
Responses:
early adopters
self-efficacy
theory of planned behavior
cognitions
attitude
early majority
intention
transtheoretical model
subjective norm
late majority
diffusion of innovation model
laggards
social cognitive theory
innovators
behavior
health belief model
Correct Answer:
Premises:
Responses:
Characterized by skepticism
Tend to be single, older, and traditional
Emphasizes that people and their environment interact continuously, each influencing the other
Belief that one can make a behavior change.
Opinion leaders are frequently found in this group
Proposes that before adopting a new health behavior an individual considers his vulnerability to the problem, the seriousness of the problem, and the effectiveness of the new behavior for reducing the risk or preventing the problem
Focuses on the process by which an idea or behavior spreads throughout a population
A determination to act in a certain way.
Knowledge and awareness we have of our environment and the judgments we make related to it.
Assumes that new behavior change involves a series of different steps through which people must move
Cautious in adopting a new idea
Response of an individual to his or her environment.
Adopt innovations readily and tend to be financially privileged
Considers an individual’s intention to change behavior to be determined by both personal attitudes and subjective norms
Perceived social pressure to perform or not perform a behavior.
Positive or negative evaluation of performing a behavior.
Premises:
Characterized by skepticism
Tend to be single, older, and traditional
Emphasizes that people and their environment interact continuously, each influencing the other
Belief that one can make a behavior change.
Opinion leaders are frequently found in this group
Proposes that before adopting a new health behavior an individual considers his vulnerability to the problem, the seriousness of the problem, and the effectiveness of the new behavior for reducing the risk or preventing the problem
Focuses on the process by which an idea or behavior spreads throughout a population
A determination to act in a certain way.
Knowledge and awareness we have of our environment and the judgments we make related to it.
Assumes that new behavior change involves a series of different steps through which people must move
Cautious in adopting a new idea
Response of an individual to his or her environment.
Adopt innovations readily and tend to be financially privileged
Considers an individual’s intention to change behavior to be determined by both personal attitudes and subjective norms
Perceived social pressure to perform or not perform a behavior.
Positive or negative evaluation of performing a behavior.
Responses:
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