Question 1

A online customer service forum is an example of collaborative co-creation

Accepted Answer

False

Question 2

Publishers who gain revenue on a commission or fixed-price basis for products sold
A)Inbound marketers
B)Portals
C)Blogs
D)Intermediaries
E)Affiliates

Accepted Answer

Affiliates earn revenue on a commission or fixed-price basis for products sold through their efforts, which is a common monetization strategy in affiliate marketing.

Question 3

A method of assessing influence of sale or conversion across multiple touchpoints
A)Last click rule
B)Media attribution
C)Affiliate marketing
D)Google Keyword Tool

Accepted Answer

Media attribution is the method used to assess the influence of different marketing channels or touchpoints on a customer's decision to make a purchase or convert. It helps in understanding how each touchpoint contributes to the final sale or conversion.

Question 4

Alternative revenue models for media are
A)CPM
B)CPA
C)CPX
D)CPC
E)CPR

Accepted Answer

The answer of Alternative revenue models for media are
A)CPM
B)CPA
C)CPX
D)CPC
E)CPR...

Question 5

A curve describing the decreasing popularity of items amongst consumers
A)Zipf's law
B)Long tail
C)Y curve
D)Net promote score
E)Other

Accepted Answer

The answer of A curve describing the decreasing popularity of...

Quiz 3: Digital Models

A online customer service forum is an example of collaborative co-creation

Publishers who gain revenue on a commission or fixed-price basis for products sold

A method of assessing influence of sale or conversion across multiple touchpoints

Alternative revenue models for media are

A curve describing the decreasing popularity of items amongst consumers