Demographics are concerned with values, attitudes, and lifestyles of audiences or consumers.
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Q23: Martin Fishbein and Isaac Ajzen's theory of
Q24: Social judgment theory focuses upon a continuum
Q25: Expectancy violation theory deals with what people
Q26: The elaboration likelihood model is a theory
Q27: Social science research using polls, statistics, and
Q29: Psychographics create profiles of groups like veterans,
Q30: Marketing researchers attempt to define niche markets
Q31: Audience analysis has been going on since
Q32: "There is a sucker born every minute"
Q33: Interpersonal communication like dyadic units lack instant
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