The elaboration likelihood model is a theory that identifies how receivers process messages. Which two routes are included in this theory?
A) The cerebral route.
B) The peripheral route.
C) The central processing route.
D) The delayed route.

Question

Quizplus · Accepted Answer

The elaboration likelihood model includes the central route, where people process information deeply, and the peripheral route, where people are influenced by superficial cues.

The Elaboration Likelihood Model Is a Theory That Identifies How