Uncertainty and _________ are concepts central to the diffusion process in the innovation-decision process as postulated by Rogers?
A) information
B) innovation
C) adoption
D) technology

Question

Quizplus · Accepted Answer

Uncertainty and information are central concepts in the diffusion process according to Rogers. Information helps reduce uncertainty about an innovation's advantages and disadvantages, influencing the innovation-decision process.

Uncertainty and _________ Are Concepts Central to the Diffusion Process