What is the most commonly utilized, though not the most effective form of communication for the purpose of diffusing an innovation?
A) Mass media
B) Interpersonal communication
C) Socio-technical personal conversation
D) Social group interactions

Question

Quizplus · Accepted Answer

Mass media is the most commonly utilized form of communication for diffusing an innovation, despite not being the most effective. It allows for rapid dissemination of information to a wide audience but lacks the personal touch and adaptability of interpersonal communication, which is generally more effective in persuading individuals to adopt new innovations.

What Is the Most Commonly Utilized, Though Not the Most