The development of new propositions is complex and high risk, so organizations usually adopt a procedural approach. The most common new product development process (NPDP) consists of several phases that enable progress to be monitored. Which of the following is NOT one of the phases of NPDP?
A) core proposition selection.
B) idea screening.
C) test marketing.
D) business plan and market analysis.

Question

Quizplus · Accepted Answer

Core proposition selection is not a standard phase in the typical new product development process (NPDP), which generally includes idea generation, screening, concept development and testing, business analysis, product development, test marketing, and commercialization.

The Development of New Propositions Is Complex and High Risk