Which of the following is a stage in the new product development process, undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch?
A) Live marketing.
B) Generic marketing.
C) Focused marketing.
D) Test marketing.

Question

Quizplus · Accepted Answer

Test marketing is the stage in the new product development process where the product is introduced to a limited geographical area or a specific customer group to evaluate its performance and customer response before a full-scale launch.

Which of the Following Is a Stage in the New