Adopting an informal speech pattern is an example of using the substantive similarity approach to identification.
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Q29: Listeners must feel vulnerable for a fear
Q30: Presenting arguments to support your case is
Q31: The contrast effect works well as a
Q32: Identification is a relatively weak persuasion strategy.
Q33: Identification uses the central path to persuasion.
Q35: Trustworthiness is always a more important dimension
Q36: The difference between persuasion and coercion is
Q37: Conversion is a realistic and worthwhile goal
Q38: A persuasive speech delivered to an audience
Q39: Pathos is the credibility assigned to the
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