The text states that, "Globalization and global markets have had a polarizing effect on segmentation." What is meant by the polarization of segmentation, and describe the use of the internet by marketers in both areas?
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Q1: In global markets, the STP process of
Q2: Macro-segmentation, which can include the familiar PESTEL
Q3: Several methods can be used to estimate
Q4: Differently from multinational segmentation, global segmentation aims
Q5: According to the VALS framework examples in
Q6: While some segmentation dimensions can be used
Q7: One criterion for targeting is _ which
Q8: A _ strategy involves focusing marketing effort
Q9: The promise is implemented through the marketing
Q11: Identify and briefly discuss three of the
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