A _________________ strategy involves focusing marketing effort and resources on one or a few key markets in the short run and gradual expansion into other markets in the long run.
A) macro-marketing
B) micro-marketing
C) concentration
D) diversification
E) transnational

Question

Quizplus · Accepted Answer

A concentration strategy involves focusing marketing efforts and resources on a specific market segment or a few segments before expanding into additional markets. This approach allows a company to establish a strong presence in its chosen segment(s) before diversifying.

A _________________ Strategy Involves Focusing Marketing Effort and Resources on One