Most new smartphones come preinstalled with a selection of free apps, including a weather app, health app, and news app. Which marketing strategy is the phone provider using?
A) teaser strategy
B) versioning
C) intertemporal pricing
D) bundling

Question

Quizplus · Accepted Answer

Bundling is a marketing strategy where multiple products or services are packaged together as a single combined offering. In this case, smartphones are sold with preinstalled apps as a bundle, enhancing the product's value.

Most New Smartphones Come Preinstalled with a Selection of Free