Which of these is NOT an example of a bundling strategy used to promote network goods?
A) a prepaid wireless service that includes a Samsung phone
B) Amazon Prime service that comes with free limited movie streaming
C) a new laptop that comes with software preinstalled
D) a music royalty fee that is added to monthly subscription fees for satellite radio

Question

Quizplus · Accepted Answer

Bundling strategies for promoting network goods typically involve combining complementary products or services to enhance value, such as including a phone with a service plan, offering free streaming with a subscription, or pre-installing software on a device. A music royalty fee added to subscription fees for satellite radio is not a bundling strategy but rather a cost passed on to consumers for the rights to play music.

Which of These Is NOT an Example of a Bundling