A "lift" should provide an increase in the average response rate due to making a special offer to all market segments or clusters.

Name: A "lift" should provide an increase in the average response rate due to making a special offer to all market segments or clusters.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A "lift" refers to the increase in response rate due to targeting specific segments or clusters that are more likely to respond, not all segments indiscriminately.

A "Lift" Should Provide an Increase in the Average Response