There is an average or typical "response rate" that a marketing campaign should expect to generate.
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Q19: A good reason to conduct a marketing
Q20: To calculate whether a marketing test met
Q21: Calculating customer value can be done on
Q22: When a customer is retained, it is
Q23: Market penetration is calculated by dividing the
Q25: Breaking even on a campaign at least
Q26: A "lift" should provide an increase in
Q27: The concept of a lift can be
Q28: In creating a direct marketing campaign budget,
Q29: The "allowable margin" is basically the amount
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