Question 1

A survey research claim that is focused on describing the specific characteristics of a certain group of individuals or messages is considered:
A) Explanatory
B) Exploratory
C) Predictive
D) Associative

Accepted Answer

Exploratory research is aimed at gaining insights and understanding of the characteristics of a specific group or phenomenon.

Question 2

You are creating a survey to find out whether there is a relationship between Greek organization membership and the number of dates a senior student has. The purpose of your survey is:
A) Explanatory
B) Exploratory
C) Predictive
D) Both a and c

Accepted Answer

D

Question 3

Surveys differ from experiments because they do not
A) Involve people
B) Study variables
C) Involve any manipulation of the variables studied
D) Allow for more advanced data analysis techniques

Accepted Answer

Surveys collect data without manipulating variables, unlike experiments which involve manipulation to study effects.

Question 4

Your university regularly surveys first-year students each semester to learn whether they have been accessing the university's counseling and health services. The purpose of this survey is:
A) Explanatory
B) Exploratory
C) Predictive
D) Associative

Accepted Answer

The purpose of the survey is exploratory as it aims to gather information and understand the patterns or trends in how first-year students are using the university's counseling and health services.

Question 5

In your study of a network of environmental organizations, each organization is considered
A) A node
B) A social network
C) A pattern of association
D) None of the above

Accepted Answer

In network analysis, each organization is typically considered a "node" or "vertex," which represents an individual entity within the network.

Question 6

You survey married couples, asking each spouse to discuss how their partner communicates during an argument. Your data source is considered:
A) Primary and self-report
B) Primary and other-report
C) Secondary and proprietary
D) Secondary and archived

Accepted Answer

The data is primary because it is collected directly from the source, and it is other-report because each spouse is reporting on their partner's communication, not their own.

Question 7

Your university collects data each time you use your student ID card for a transaction at a university store. It later analyzes the data to see how students use services and the cost of those services. The data source is:
A) Primary and self-report
B) Primary and other-report
C) Secondary and proprietary
D) Secondary and archived

Accepted Answer

The answer of Your university collects data each time you...

Question 8

If a teacher surveys her students one week before the presidential election to see how they would vote, her data collection setting and design are best described as:
A) Longitudinal and field
B) Longitudinal and lab
C) Cross-sectional and field
D) Cross-sectional and lab

Accepted Answer

The survey is conducted at a single point in time (one week before the election), making it cross-sectional, and it is conducted in a natural setting (the classroom), making it a field study.

Question 9

Which of the following is NOT an advantage of using face-to-face interviews?
A) It costs less than other methods.
B) It can enhance the response rate through personal contact.
C) It allows the researcher to probe for greater depth in responses.
D) All of the above statements are advantages.

Accepted Answer

Face-to-face interviews are generally more expensive than other methods due to costs associated with travel, time, and resources needed to conduct them.

Question 10

As you are walking across campus, a political canvasser stops you and asks to survey you about your opinions about the upcoming election. The mode of data collection is
A) Mail
B) Mall-intercept
C) Telephone
D) Online

Accepted Answer

The mode of data collection is "Mall-intercept" because the canvasser is stopping you in person, similar to how surveys are conducted in public places like malls.

Question 11

Surveying people by cell phone is challenging because
A) The owner's location is unknown and may affect sample representativeness
B) Households often have more than one cell phone, so multiple numbers at one address
C) Owners often screen their phone calls and so are less cooperative
D) All of the above are challenges

Accepted Answer

All the options listed are challenges when surveying people by cell phone: unknown location affecting sample representativeness, multiple cell phones per household, and call screening leading to less cooperation.

Question 12

An advantage of online surveying is
A) The representativeness of the sample acquired
B) The assurance that the proper person has completed the survey
C) It is easier to use branching and filter questions and avoid non-relevant parts of the survey
D) Response rates may be higher compared to face-to-face surveys

Accepted Answer

Online surveys allow for easier implementation of branching and filter questions, which can help respondents skip non-relevant sections, making the survey more efficient and tailored to each respondent's situation.

Question 13

A researcher mails out 400 surveys. Of these, 100 are returned with complete and useable data. What is the response rate?
A) 100%
B) 50%
C) 25%
D) 0%

Accepted Answer

The response rate is calculated by dividing the number of returned surveys by the total number of surveys sent out. In this case, 100 returned surveys divided by 400 sent surveys equals 0.25, or 25%.

Question 14

Which variable would typically appear as a demographic item on a survey questionnaire?
A) Age
B) Sex
C) Income
D) All of the above

Accepted Answer

Demographic items are characteristics of a population that are used to describe the population. Age, sex, and income are all demographic items that are commonly collected on survey questionnaires.

Question 15

An advantage of cross-sectional versus longitudinal surveys includes
A) Cross-sectional is less expensive and time consuming
B) Mortality is not a problem
C) It provides a long-range view of communication over time
D) Both a and b

Accepted Answer

Cross-sectional surveys are typically less expensive and time-consuming than longitudinal surveys, and they do not face the issue of participant dropout over time (mortality).

Question 16

The following is an item you see on a questionnaire, "how satisfied are you with your pay and job conditions?" This is an example of which type of question?
A) Leading question
B) Contingency question
C) Filter question
D) Double-barreled question

Accepted Answer

The question asks about two different topics (pay and job conditions) in one question, making it a double-barreled question.

Question 17

The following is an item you see on a questionnaire, "Most Americans prefer to purchase products manufactured in the United States. Do you prefer to purchase products manufactured in the United States?" This is an example of which type of question?
A) Leading question
B) Contingency question
C) Filter question
D) Double-barreled question

Accepted Answer

This is a leading question because it suggests a particular answer by stating that "most Americans" prefer products made in the United States, potentially influencing the respondent's answer.

Question 18

The following is an item you see on a questionnaire, "Do you use social media? Yes go to question 2, No go to question 3." This is an example of which type of question?
A) Leading question
B) Contingency question
C) Filter question
D) Double-barreled question

Accepted Answer

Filter question is a question that is used to screen respondents and determine if they should continue with the survey.

Question 19

As telephone user have shifted from landlines to cell phones, it has increase which threat to survey studies?
A) Internal validity
B) External validity
C) Reliability
D) All of the above

Accepted Answer

The shift from landlines to cell phones affects external validity because it can lead to non-representative samples, as certain demographics may be underrepresented if surveys rely on landline numbers.

Question 20

An ethical problem related to crowdsourcing via tools like MTurk concerns
A) The influence of incentives
B) The need to identify the researchers
C) The need to pay fairly and provide reasonable time work estimates
D) All of the above
Essays:

Accepted Answer

All of the above are ethical problems related to crowdsourcing via tools like MTurk.

Quiz 7: Survey Research: Explaining and Predicting Attitudes and Behaviors

A survey research claim that is focused on describing the specific characteristics of a certain group of individuals or messages is considered:

You are creating a survey to find out whether there is a relationship between Greek organization membership and the number of dates a senior student has. The purpose of your survey is:

Surveys differ from experiments because they do not

Your university regularly surveys first-year students each semester to learn whether they have been accessing the university's counseling and health services. The purpose of this survey is:

In your study of a network of environmental organizations, each organization is considered

You survey married couples, asking each spouse to discuss how their partner communicates during an argument. Your data source is considered:

Your university collects data each time you use your student ID card for a transaction at a university store. It later analyzes the data to see how students use services and the cost of those services. The data source is:

If a teacher surveys her students one week before the presidential election to see how they would vote, her data collection setting and design are best described as:

Which of the following is NOT an advantage of using face-to-face interviews?

As you are walking across campus, a political canvasser stops you and asks to survey you about your opinions about the upcoming election. The mode of data collection is

Surveying people by cell phone is challenging because

An advantage of online surveying is

A researcher mails out 400 surveys. Of these, 100 are returned with complete and useable data. What is the response rate?

Which variable would typically appear as a demographic item on a survey questionnaire?

An advantage of cross-sectional versus longitudinal surveys includes

The following is an item you see on a questionnaire, "how satisfied are you with your pay and job conditions?" This is an example of which type of question?

The following is an item you see on a questionnaire, "Most Americans prefer to purchase products manufactured in the United States. Do you prefer to purchase products manufactured in the United States?" This is an example of which type of question?

The following is an item you see on a questionnaire, "Do you use social media? Yes go to question 2, No go to question 3." This is an example of which type of question?

As telephone user have shifted from landlines to cell phones, it has increase which threat to survey studies?

An ethical problem related to crowdsourcing via tools like MTurk concerns